VivaTech – The “hybrid conference” opens a window on French innovation
VivaTech in Paris is presented as the largest start-up and tech event in Europe. This year it’s even more remarkable because it actually takes place in person. Many exhibitors and guests came to the French capital especially for the event and many more joined online as well.
It is known as a window on the world of French innovation and Euronews met some of the big names present.
An in-person event
Maurice Lévy is the president of Publicis and one of the co-founders of VivaTech. He tells us that making the event happen this year is “like survival, it feels like we’re living again”.
“When you’ve spent almost two years looking at people through videos and you see that they exist in flesh and blood and blood with a smile on their face, it feels really good to see that,” adds he does.
The response of luxury groups to the digital age
One of VivaTech’s long-standing partners is the French luxury group LVMH. Its chief information officer, Franck Le Moal, gave us insight into how the pandemic has changed our relationship with technology and how this in turn has changed our relationship with luxury.
He says “the pandemic has been an incredible accelerator”. In a very short time, companies had to go from face-to-face, physical, to almost all digital. For some luxury companies, this has been a huge change because they have a “long tradition of craftsmen, of artisanal production, of transmission of manual know-how”.
Some argue that there is a conflict between the world of luxury, which is often that of exclusive experiences, and the digital world, which consists of reaching as many people as possible at a lower cost.
Le Moal agrees that there has been a real debate on this, but he thinks things are changing. “Today’s technology will increasingly enable us to offer our customers, through digital means, a personalized experience. This is what our customers expect. On top of that, technology will allow us to improve our websites and applications to have something extremely sophisticated. , something unique for our customers because that’s what they are looking for, ”he explains.
Environmental concerns are at the heart of people’s concerns as we emerge from this pandemic and transportation plays a key role.
Clotilde Delbos, CEO of a new Renault brand called Mobilize, is also present at VivaTech. She explains to us what Mobilize is and what it does for the environment.
She argues that the world of transportation is changing, “people are moving from owning a car to using a car, and that’s exactly what Mobilize wants to be able to offer.”
She tells us that is why Mobilize represents three things: mobility offerings, energy service offerings and data services. According to her, they have brought the three together because they are linked and joining these services is Mobilize’s way of promoting electric mobility.
The battery life for those who use electric vehicles or those who wish to purchase an electric vehicle is of great concern. There is also the question of what to do with them at the end of their life. What happens to the batteries afterwards? What should we do with them?
Delbos explains that they now have 10 years of experience in electric mobility. This means that they now have the first batteries coming back and they are finding out what they can do with them. She tells us that “their life cycle is much longer” than they once thought.
Mobilize removes batteries from cars when they are no longer fully charged and gives them a second life “as stationary batteries”.
VivaTech is present at Paris Expo Porte de Versailles until Saturday, June 19.