Uber’s UK brings business back to pre-pandemic levels
Uber’s ridesharing activity returned to pre-pandemic levels in the UK in mid-May. Lockdown relaxation restrictions got users back on the road faster than the company intended.
Uber’s rapid recovery was boosted last month in the UK and parts of Europe by expanding its geographic reach beyond big cities like London and embracing new modes of transport, including taxis. traditional.
In the week starting May 17, total Uber bookings across Europe returned to over 80% of reported levels during the same period in 2019.
This figure shows a surprising recovery after the company said 38% year-over-year. Decrease With overall mobility revenue for the first three months of 2021
Anabel Diaz Calderon, Head of Europe, Middle East & Africa at Uber, said:
In the UK, in a week with lots of blockages Hospitality restrictions have been relaxed, The total number of bookings is the same or slightly higher than the equivalent week two years ago.
In Spain and Germany, total bookings, a measure of customer spending on Uber’s various transport services with adjusted discounts and promotions, is around the third week of May, compared to the same. period in 2019. You have returned to the 100% level. Coronavirus restrictions were still in place.
Other large markets are recovering more slowly. In France, after various restrictions were lifted, the total number of bookings for the week of May 24 was around 70% of the pre-pandemic level.
London, one of Uber’s biggest urban markets, lags slightly behind the rest of the UK, as many office workers and tourists are still at home.
However, the recovery in other UK cities such as Birmingham, Manchester and Leeds is so strong that the demand for passengers has already started to exceed the supply of Uber drivers. Classified as a worker Not a contractor after the February Supreme Court ruling.
“We anticipate up to 20,000 additional impulses for the growth needed in the UK,” said Diaz Calderon. Uber forces Uber in the United States. Increase Incentives This aims to attract drivers amid growing labor shortages in some low-paying jobs.
She admitted she was “a little excited” after the lockdown restrictions were lifted, but Diaz Calderon said: “I’m not worried that the growth patterns we’re starting to see are solid.”
The return to pre-pandemic activity levels came before the broader resumption of business travel and tourism, such as travel to the airport, which has traditionally been a large part of Uber’s business. Bring a trip.
Across Europe, Uber has expanded its range of mobility services to 40 smaller cities in recent months and is now available in more than 340 cities across the continent.
Entry into some of these new cities, especially Spain, Austria and Turkey, was only possible because Uber worked with the traditional taxi industry. Uber has signed 17,000 drivers across Europe since early 2021, saying the car can now be booked from the app or summoned to the street as usual.
“Partnering with taxis is a powerful tool for businesses in many regions and can actually grow and unlock multiple regions,” says Diaz Calderon.
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