Chinese version of ClubHouse social audio program, “ClubHorse,” suspended after one day
Clubhouse archive photo: VCG
An online social audio program posing as the Chinese version of ClubHouse launched on the Chinese social media platform WeChat on Friday, but was suspended by the platform just a day later for “infringing legal rights. ‘others’.
The program on WeChat had modeled its name, ClubHorse, on the premier US application ClubHouse.
According to a report from ifeng.com, the founder of the product said the name was also inspired by Netflix’s adult comedy animation BoJack Horseman, as the main character BoJack’s life philosophy has two attitudes – optimistic and negative – which coexist together, which is also the product concept for ClubHorse: every problem has different sides.
Beyond the name, the function and design of the program pages are also similar to ClubHouse. It allowed any user to create a chat room and start a conversation for free.
On the audio social communication platform, users can only interact with each other through online voice communication, because the app does not support text, images, videos or any other content.
Users can join a chat room or create their own and then invite their friends to join by sending them a link to the room on WeChat.
A user named Feng, who tried to browse the program as soon as it launched on WeChat, told the Global Times on Sunday that she saw accounts claiming to belong to Lei Jun, founder of Xiaomi, and Ma Huateng, president of Tencent. , while exploring the program.
“These accounts are fake and created by anonymous internet users. I even saw a speech that would have been Jack Ma’s first online speech, but was actually a recording of one of Ma’s previous speeches,” he said. said Feng.
WeChat banned the program on Saturday, the same day the developer of ClubHorse spoke with users about the future of the program.
The platform gave two reasons for the suspension: it was suspected of interfering with the functions of the official service and it had been reported to “be suspected of having infringed the rights and legal interests of others”.
Some internet users have speculated that the program’s many similarities with the US application constituted an intellectual property violation.
While ClubHorse has failed, many Chinese internet companies are eager to try and develop new products in the industry, ifeng.com reported.
The report said that another Chinese team launched a Chinese audio social app linked to ClubHouse on Saturday and the number of downloads continued to rise.
At present, around 100 to 200 teams in China are trying to make a profit through social audio applications, said Zhang Yi, CEO of a Chinese research institute.
However, Ding Daoshi, a senior independent analyst in the internet industry, told the Global Times that social audio apps would not be a big hit because they are too simple.
“It’s like color films and black and white films. We cannot say that black and white films are becoming mainstream again just because Spielberg went against tradition and produced the List of Schindler in black and white, ”Ding noted.
Ding said he does not recommend startups to follow the trend because he believes that social apps that offer more means of communication are more likely to be successful, and these audio social products are only a specific niche for one. small number of people and would need to be marketed effectively to survive.